Readdle, Senior Product Marketing Manager

Stanislav Gaidar

About speaker:
Seasoned manager with a marketing background, capable of connecting the dotsbetween your value prop and the market. While pursuing the subtle balancebetween customer-centricity and fulfilling business goals, I employ data and common sense to find growth opportunities.

Presentation topic:
Organizing non-technical cross-functional teams with Jira (UA)

More about presentation:
While searching for the perfect organizational structure, the existing “imperfect” one should already deliver results. How to reach higher predictability and efficiency by building a process over the structure you already have in place.

A story of uniting 8 functional marketing-related teams to serve the needs of 5 products within a single Jira project.